Launch Promotions is a t-shirt and promotional product printing company, in Baltimore Maryland. Utilizing their name and main services I tailored this custom brand logo. Continue reading for more of the development story.
Final Lauch logo and Brand Package. (click image to enlarge)
When you first look at the new brand mark, it looks like a rocket ship. Now, take a closer look. It's a printed t-shirt, blasting off. The chosen font, Snowstorm was used to help depict the fun and structured nature of their company culture and customer relations.
Concept Development Thumbnails (click image to enlarge)
Color Development: Previous logo (click image to enlarge)
The new Sky blue, Lemon yellow and Tangerine orange colors are muted versions of Launch's previous logo. More color's that fell to the cutting room floor, below.
Color Development: Futuristic CMYK (click image to enlarge)
Color Development: Local Sports 1 (click image to enlarge)
Color Development: Local Sports 2 (click image to enlarge)
Color Development: Retro Rocket Stock (click image to enlarge)
Color Development: Vintage Space Comic 1 (click image to enlarge)
Color Development: Vintage Space Comic 2 (click image to enlarge)
Color Development: Buck Rogers Merch 2 (click image to enlarge)
Color Development: Buck Rogers Merch 1 (click image to enlarge)
Overall the new Launch logo implies that “The sky is the limit when it comes to working with the company.” Launch and I are currently in discussion in regards to a website design, hopefully to be achieved sometime this coming winter.
