Poweroil aims to create Nigeria's biggest cook book with recipes from all cultures, tribes and ethics.
The idea sparked from the fact that people claim their tribes have more and delicious recipes compared to others. Hence, Poweroil sought to use this notion to spark viral engagement that ignites people to support their respective tribes by submitting tribal recipes on the social app page, and garnering attention in the form of likes and comments. The overall essence: to showcase Nigerian's unity even in its diversity of FOOD CULTURE.
To kick off, they required a simple identity that incorporated their brand colours, showcasing Nigeria's beautiful and diverse set of cultures, yet had a "chow" feel. At least, that's what I ran with. Lol.
