. S A Y Y O U R T H O U G H T S .
S O N Y A 5 1 0 0 C A M P A I G N 2 0 1 4
Liking pictures on Facebook has become a social gesture of being polite.
But photos are supposed to be a way of expression of photographers' stories.
So from the campaign, we wanted to create a social movement,
by asking people not just to "like" the photos, but also say their thoughts and find out the stories behind.
In this campaign we jump out of the online trend and let things go back to basic.
We try to create human touch to enhance the emotional approach other than social networks.
Three influencers in HK are invited to take a photo and share their stories.
We then set up a hotline for public to leave words about what they think about the three photos.
And at the same time people can also listen to the sharing of others.
Bus shelter ad - Soni Cheung, guitarist of local girl band GDJYB.
Bus shelter ad - Siumo, famous instagramer.
Bus shelter ad - Mandy Yawen, local celebrity
Credits:
Client: Sony Corporation of Hong Kong Limited
Creative agency: The Right Side, Secret Tour Hong Kong
ECD: Miranda Shing
Creative team: Tommy Cheung, Jennifer Yip, Chloe Ng, Yammi Yeung, Chung Tsz Shun, Jay Ng and Stephen Chung
Account servicing: Kennie Chung and Alice Lee
Media: Carat Hong Kong
TVC director: Bowie Yiu
Media: Carat
Client: Sony Corporation of Hong Kong Limited
Creative agency: The Right Side, Secret Tour Hong Kong
ECD: Miranda Shing
Creative team: Tommy Cheung, Jennifer Yip, Chloe Ng, Yammi Yeung, Chung Tsz Shun, Jay Ng and Stephen Chung
Account servicing: Kennie Chung and Alice Lee
Media: Carat Hong Kong
TVC director: Bowie Yiu
Media: Carat
