About:

In collaboration with the owners of a new Frozen yogurt store, we designed the brand's identity.

 

Fresita is a young female Colombian cow, symbol of purity. She was named after the spanish word 'fresita' which means strawberry and is commonly used as a nickname for babies.

The store is managed by a mixed Greek- Colombian family with the belief that Fresita is so much more than good frozen yogurt. It is about happiness, childhood, innocence, laughter and appreciation of the simple joys of life.

Thank you!