C3S brand identity design, print and website
With over 30 years’ experience and an unrivalled in-house expert team, C3S is established as an international market leader across several industries, where a complete safety and security solution is required to protect against physical and ballistic attack, explosion, unauthorised access and the impacts of fire.
C3S were looking to undertake a complete reinvention of their brand, business model and marketing tools. They commissioned far’n’beyond to develop a new brand identity, website and a range of printed solutions for them as part of the company reinvention project.
The aim of the project was to reflect the commitment of C3S to the protection of people, whilst launching a new forward-thinking era at the company.
The logo design
Complete Safety & Security Solutions. CS3 works alongside owners, architects and developers to design, manufacture and install bespoke solutions that protect people and property in the built environment.
The logo concept
The main focus of the logo is the form of a shield, which signifies the defence and protection that C3S offers through its protection solutions. The cube or building block is reflective of the modular buildings, the protected building envelope and also the craftsmanship of the joinery process. The ‘C’ and ‘3’ from the brand’s name are also represented with 3 shapes combined to create the shield and also a subtle ‘C’ mirrored in the design.
The aim was to create a simple logo that is versatile, aesthetically pleasing, well-balanced and recognisable, with a hint towards the industry and brand name.
For the main C3S brand, two shades of blue have been selected to reflect trust and protection.
Montserrat was selected as the primary typeface for C3S because of it's versitility, solid structure and modern design.
The team established three key areas that should be marketed as separate identities within the C3S organisation:
Safety & Security
CS3 works alongside owners, architects and developers to design, manufacture and install bespoke solutions that protect people and property in the built environment. Website: www.c3ssafetyandsecurity.com
Print – Promotional items, Outdoor Signage and Stationery
In addition to the design and digital work undertaken, we also worked with C3S to produce numerous printed products and solutions. These included letterheads, compliment slips, business cards, desk pads, mugs and promotional pens.
As part of the package we rebranded all of the C3S vehicles to match the new logo and design.
The final stage of the print part of the project was to evaluate, update and install all exterior signage at the C3S offices.
After significant research at the branding and identity stages, the creative and digital team started work on four new websites, all designed to align with the new look C3S.
With our now established, detailed understanding of the organisation and long-term marketing objectives, we worked with C3S to develop concise content and a structure that would maximise the user experience across all three brands.
The websites are designed to be sales funnel focussed and have all been optimised with SEO and set up with analytics so that C3S can analyse and monitor visitors to the site.
With all of the new design, print and digital elements combined, C3S is now perfectly placed to optimise its position in the market. The company has a fresh new identity that supports their commitment to delivering a complete safety and security solution throughout the UK and internationally.