This sale featured some terrific children's books starring a wide spectrum of protagonists. We wanted people to know that the books were for all kinds of readers, which meant avoiding imagery that championed only one type of hero.
The solution?
The images needed to be versatile to work as both web and print pieces.
As a way to keep our messaging fresh throughout the month of the sale, we also focused on individual heroes in a series of social graphics. Each illustration was paired with specific books from the sale.
Not only was this a fun sale to design for, but it was a great opportunity to support books with diverse characters and storylines.
