Bean Worth's goal is for the coffee drinker to experience the adventure and excitement that coffee has to offer. Africa and other coffee producing countries around the world are immersed in a culture of adventure. To set out on an exploration of the unknown and undiscovered is one of life’s greatest journeys. Adventure leads to a worthwhile, inspired, and passionate life, and Bean Worth's belief is that using that same adventure to obtain coffee will have the same results; coffee acquired with an adventurous spirit will be rare, exclusive, deep, intriguing, and definitely worthwhile!
My goal was to create something very eye catching, and would draw your eye to the packaging immediately. By packaging the coffee beans in small burlap bags it gives a sense that the consumer is getting the freshest coffee possible.Coffee is a story of hope and betrayal, conflict and passion, community and society, adventure and discovery, inspiration and change, and a pursuit for the ultimate satisfaction.
“Never forget that life can only be nobly inspired and rightly lived if you take it bravely and gallantly, as a splendid adventure in which you are setting out into an unknown country, to meet many a joy, to find many a comrade, to win and lose many a battle.” – Annie Besant