Lapiz is one of the leading multicultural agencies in the U.S. In Spanish, "lapiz" means pencil. The name also recognizes their heritage as a Leo Burnett company, which uses a black pencil as one of its symbols. But most of all, a pencil is the best way to remind ourselves that greatness lies in simplicity. By restyling the typography and the overall form, we created a simple logo that brings together the name and the object.