NEW PRODUCT COMMERCIALISATION
FOR TONY'S CHOCOLONELY SPRINKLES
Brief
To design a product commercialisation strategy for Tony's Chocolonely that is going to manufacture a new product Dutch Sprinkles. The launch and promotion strategy was to be conceptualised and visualised in a video.
Concept
Sprinkles being a Traditional Dutch breakfast delicacy, we believed that Tony's Chocolonely should first promote itself to become "The Face of Netherlands". Just like Lindt is of Switzerland. Then Tony's go ahead and promote the sprinkles as a delicacy. The values of Tony's were studied and a survey was done to see if people associate Tony's as a Dutch brand, and the result was that people do not. The video shows the ways that they can achieve the status of a Dutch brand and then become the Face of Netherlands. and audiences they should target. Ideal would be to target tourists to become the face of Netherlands. Being a fairtrade brand they could target schools and also roadside stores like Nutella does right now.
The values of the brand Tony's Chocolonely
When anyone is asked to name a Dutch Chocolate, Tony's Chocolonely should be the name on the tip of their tongues.
The audiences they should target
Further details can be viewed in this video.
