Frankly speaking, we might as well have skipped the insight preface on this one. The name says it all. It’s a company that makes sure you’re in good company. A consultancy aiding innovation within the fiels of experience and service design.
Naturally, their new identity underlines the strong link between partners in good company. What’s stronger than two interlinked circles, huh? It expresses the connection between meaningful experiences and co-creation. Clear energetic colours and typography plays on the geometric shapes.
Working with In Good Company was a little like making them eat their own medicine. Now we where the consultants, they the client. Thankfully, it’s good medicine. Being able to work with such creative, playful and fun people ads to the final feel of the entire project. In Good Company skillfully added their thoughts on the design while allowing sufficient space for us to play along and challenge their ideas.
We’re not trying to suck up here, but sometimes the name itself does say it all.
