MCM, having enhanced an image as luxurious brand, reconsidered a brand image and renewed a website and mobile site. Shop MCM, a MCM direct shopping mall website, applied modern and silent layout to implement luxurious sense complying with a brand image, and at the same time, the UX of smart-phone-like or tablet-PC-like on the website through motion script shown from transition in categories or depth was implemented as well.

 

January, 2012  ·  © D.FY Creative Studio.

 

 

Completely Different Composition of Shopping Mall, Minimal- & Visual-oriented Design
While prices and detailed products are hidden, the main page of Shop MCM was designed to show the overall structure for easy visual lesson of navigation within a website. The promotion banner at the major center area of main page displays decisive minimalism only by MCM. With extreme design unlike other shopping malls, the luxurious brand image of MCM was accentuated.

 

 

 

 

 

 

The UX concept of Hide & Show contains minimal screen composition and functions for customers, and hidden functions are implemented to be opened or closed at everytime if required for interest and usability at the same time.

 

 

 

 

 

 

Contents to be exposed by business operators such as exhibition or event were connected with GNB to be exposed in various paths besides the main page. Furthermore, MCM goods and shopping exhibition, goods searched on today, and shopping kart composing GNB were implemented in a layer form for convenient use without scene transition, and the GNB form was designed to be adjusted to be complied with a layer form.

 

 

 

 

 

CREDITS.

ShopMCM - MCM Shopping Mall Website
From Much Casual to Modern – Project of establishing MCM direct shopping mall for MCM image improvement
 
Design & Development
D.FY Creative Studio