Spokester Advertising Poster
Final Poster
Spokester is a bicycle accessory startup that makes a durable plastic noisemaker that clips onto the front fork of a bike to mimic the sound of a motorcycle as it hits the spokes while the wheel is in motion.  While faced with the need to expand their manufacturing opperation, they came to me with a request to illustrate a poster for them to be screen-printed and used as a reward perk in their Kickstarter campaign.  Since the product is reminiscent of the 1950's trend of putting baseball cards in bicycle spokes, they wanted a poster that reflected that era, so I took inspiration from the WPA National Parks posters and I did the entire process by hand for a more authentic feel.
Brainstorming initial concepts and ad copy 
Developing first draft of chosen direction
Developing semi-final draft addressing changes to the style of bike and a more youthful looking rider
Isolating each color for the screen printing process
Final Detail.  Highlighting my use of the shadow to include an image of a motorcycle which is meant to help the viewer imagine the sound of the Spokester noisemaker.
Spokester Advertising Poster
12
206
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Published:

Spokester Advertising Poster

WPA-style advertising poster for a bicycle accessory startup
12
206
0
Published:

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