The idea of creating a new more laconic style of the brand was dedicated to the new line of cars – “UAZ Business”. We made an update of the old UAZ logotype, adding the new typographic part, dynamic graphics and using only monochrome color palette – white, grey and black. They show the restrained and serious attitude of UAZ to its product, customers and partners.
During the work process we designed a number of elements, which reflect the new original style of a brand. They include business cards and letterheads, badges, also environmental graphics and exterior designes.