Oklahoma City Dodgers Identity Design
In 2014, the Triple-A Oklahoma City Redhawks were sold to an ownership group headed by Los Angeles Dodgers' minority owner Peter Guber. After some debate about the name of the team, the decision was made to name the team after the parent club — and the Oklahoma City Dodgers were born!
 
The goal was to make the the new identity distinctly Oklahoma City — while staying true to the well-established Dodger brand.
The initial thought was for the team to be named the "Blues" or "Blue" — a tie-in to "Dodger Blue." Unfortunately, we weren't able to use the name. 
Original concepts utilized the light blue of the Oklahoma state flag and OKC city seal. A custom script for "Blue" was created, as well as hand-drawn letterforms to match old Brooklyn Dodger lettering.
After the disappointing news that the name "Blue" was off the table, ownership wanted to see how the name "Pride" would look. New scripts and letterforms were drawn and placed into the previously narrowed-down cache of logo directions.
After some discussion, it was decided "Pride" wouldn't work. Shortly thereafter, it was decreed that the team would officially be named the "Dodgers." No need to create a new script (duh!) — but it was a bit of a challenge to work the existing Dodgers script into some of the concepts. We were also moving away from light blue as a potential color to a more traditional Dodger palette.
 
The home plate option featuring the traditional Dodgers script, with a few slight tweaks, was eventually chosen. Then we got to work on several secondary marks to complement the primary mark. 
A few notes about the final set...
 
- Most of these marks were built as brand extensions for merchandise, which is the name of the game in Minor League Baseball. The number of marks might seem a bit much, but the primary mark is used almost exclusively by the Club.
 
- The descending 'OKC' mark was meant to the 'LA' mark of the Oklahoma City club. The letterforms were inspired by the old Brooklyn B. The main goal was to produce a clean mark that the people of Oklahoma City could wear with pride.
 
- The "OKLA" logos were actually suggested by ownership. Those gave me the most problems as far as making them look 'right.'
 
- The 'D' logo was a pure exercise in merchandising. The caps are hot sellers at Dodger Stadium for those looking for an alternative to the ubiquitous 'LA' logo. The 'D' caps were meant to be an alternate cap but the OKC players have worn it at home more than the 'primary' home 'OKC' cap!
 
- The OKLA City badge was designed to be a sleeve patch. It features the Skydance Bridge, a prominent architectural landmark in OKC. The three stars represent the three iterations of the franchise (89ers, Redhawks and, now, Dodgers).
 
- The "Oklahoma City Dodgers Baseball" roundel, one of the finalists for the primary logo, became a sleeve patch for the road uniform and two alternate jerseys. Not a bad consolation prize!
The Dodgers' on-field look is one of the best-known in baseball. We didn't want to mess with the home uniforms, but we did take a few liberties with the other uniforms — to provide more merchandising opportunities as well as give the players choices other than the regular home white and road gray. An "Oklahoma City" script was custom-drawn for the road jersey, and two alternate uniform designs were also provided. The home alternate is an all-blue UNIFORM (including the pants), inspired by the Brooklyn Dodgers' 1946 satin set — quite a departure from conventional alternate uniforms that only feature a colored jersey. The road alternate is a throwback to 70s/80s style: a pullover jersey with thick collar and sleeve trim.
The Oklahoma foam fingers have been a huge hit!
Oklahoma City Dodgers Identity Design
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Oklahoma City Dodgers Identity Design

Full identity design for the newly-branded Oklahoma City Dodgers baseball club.
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Published:

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