The Definitive Guide to Lead Generation
Marketo outputs these large thought leadership books called "Definitive Guides" regularly. These are 100+ page books that are compilations of content from sources and experts both externally and internally. Each Definitive Guide has a theme. In this Definitive Guide to Lead Generation case, the theme was pets. Each section featured illustrated examples of the pet's of those who worked on this book. These pets are illustrated doing Lead Generation things. Every book also needs simple visuals that help convey the theme. The page layout was templatized by Marketo's Creative Director and the illustrations were done by your's truly. The illustrations were designed to be easily replicated in other assets and demand generation pieces and content. No complicated graphics, shadows or shapes were needed.
We worked with a local offset printer to have these printed and this ebook is also available digitally here: http://bit.ly/1Wzh13c