Nife.com - Nice Italian Food Everyday - is an Italian online supermarket based in London that makes high-quality, authentic Italian food and ingredients available at affordable prices across the UK. This project is a proposal to rebrand the company, aligning its core values to a authentic, contemporary and strong visual identity that relates both to its Italian loyal customers and the British food enthusiasts. The solution is a fresh and friendly identity for a retail service that has to either showcase a corporate feel as the same time as a commercial and marketing look.
Brand Book: below are a few pages of the Brand Book developed for Nife.com. The major branding exercise that led to the new graphic solution is also brought into words and explanatory images in this material that summarizes all the company’s culture and identity.