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    Dressing the Screen Dressing The Screen: The Rise of Fashion film is a D&AD winning concept for an international touring exhibition by the Briti… Read More
    Dressing the Screen Dressing The Screen: The Rise of Fashion film is a D&AD winning concept for an international touring exhibition by the British Council. The exhibition opens in Moscow and then tours onward to Brazil, China and finally Mexico. The exhibition brings together some of the world’s most innovative fashion designers and film-makers from the last 75 years. Read Less
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Dressing the Screen
 
Dressing The Screen: The Rise of Fashion film is a D&AD winning
concept for an international touring exhibition by the British Council. 
The exhibition opens in Moscow and then tours onward to Brazil,
China and finally Mexico. The exhibition brings together some of
the world’s most innovative fashion designers and film-makers
from the last 75 years.
 
 
 
 
 
 
 
 
The Concept
 
The concept of the exhibition constantly represents the parallel
growth of both fashion film and contemporary media.We aim to
show how the designer brings the two mediums together,
creating something with a huge amount of energy that the
exhibition aims to embody.
 
 
 
 
 
 
 
 
Dressing the Screen
 
All print based elements communicate this energy whether it be
through the intense application of the electric blue spot colour or
the bold pattern design.  Typographic elements are kept clean and
fully legible allowing the brand to maintain clarity when applied to
a range of different media.
 
 
 
 
 
 
 
 
 
 
 
Energy
 
Creating a brand that represents the energy from the artists was key.
This is visually reflected by the colour scheme, pattern design and
elements of motion that form the backbone of the identity.
 
 
 
 
 
 
 
 
The Event
 
The branding of the exhibition can be stripped back allowing
the featured work to shine instead of competing alongside it.
The interior of the space includes subtle nods to the brand in
terms of wayfinding and lighting - allowing the focus to always
be the content.

Promotion of the event focuses on creating something abstract
that the audience would engage with. We took how we perceived
fashion film and created images to represent that. The visuals show
how the development of this new media allows fashion to move out
and away from the catwalk and exist anywhere - from a peaceful
lake in a forest, to a dense urbanised area. It has no limits.
 
 
 
 
 
 
 
 
 
A New Environment
 
The Development of this new media meant one thing – fashion
is not only for the catwalk in this day and age. With the development
of both technology and contemporary media, fashion film can be
anywhere, and can be accessible to an infinite audience. The master
visuals for the event represent this. Showing the brandmark in a
diverse range of unexpected environments, communicating that
fashion film can be anywhere.
 
 
 
 
 
 
 
 
 
D&AD In Book Award
2014
 



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