This is a highly conceptual rebranding project, taken out of the classroom context, it could be seen as taking it too far, or to unrealistic places. But that's the beauty of the classroom...you can do things that you may not be able to do in the "real world". The project for this class was to take a dead, dying or defunct brand and to revive the brand by doing the obvious, redesigning the logo, but also to take the brand to new spaces or depths. The challenge was to take a brand outside of the expected, and to show where it could go. Be warned that my project is out of the ordinary and the places I've moved my brand may seem unnatural or unrealistic...but given the history, new story and rebranding, is it really?