AIGA (WM) Design for Good Logo Identity System
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    Design for Good is the umbrella brand for AIGA programing that helps non-profit organizations with design needs. This event gathers strategists, … Read More
    Design for Good is the umbrella brand for AIGA programing that helps non-profit organizations with design needs. This event gathers strategists, creative directors, designers, writers and developers to help ignite, accelerate, and amplify design-driven social change. Head, Heart, Hand was the themed components which formed the visual idenity of the brand logos. Head: Design for thinking and strategy. Heart: Design for social impact. Hand: Design as craft. This became the base of our design execution and it was decided that each program (three in total) should combine all components and the main Design for Good logo be a reflection of it’s sub-brands comprised in a dynamic, strong, graphical mark. This was a collaborative effort between Jody Williams, AIGA, Design For Good and myself. Read Less
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Design for Good
mkn-design.com

 Visual identity system for AIGA’s social impact initiative.

 
Design for Good works to unite creative professionals and empower them by providing their time and talents to solve foundational challenges within their own community. Head, heart, and hand were the components that informed the design and were translated into dynamic, simple, graphic shapes within the main and sub-brand, creating impactful symbolism for the 2013 initiative. In collaboration with Jody Williams and AIGA West Michigan.
 

Art Direction / Branding / Graphic Design / Illustration / Design Strategy
 
 
 
 
 
Head  /  Heart  / Hand
 
 
 
 
 
 
 
 
 
Color Application
Head – Green  /  Heart – Red  /  Hand – Blue  /  Type – Black, Gray, White
 
 
 
 
Typographic Application
Proxima Nova Light
 




 
 
Social Media Application
 
 
 
 
 
 
 
Reverse Logo Application
 
 
 
 
 
 
Photography by:
Adam Bird