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    Promo campaign. Internet roaming in Ukraine for MTS (mobile operator). Introduction: Lots of people refrain from using Internet while abroad a… Read More
    Promo campaign. Internet roaming in Ukraine for MTS (mobile operator). Introduction: Lots of people refrain from using Internet while abroad as they think it is very expensive. But what if thay are not exactly right? We created a unique Internet Roaming campaign to tell everybody that using Internet from your mobile abroad can cost same price as at home. How it works: We placed various types of ethnical transport to the streets of Kyiv: English double-decker, Indian rikshaw, yellow taxi from New York and Venethian gondola to Dnieper river (we used the same techique with the ethnical restaurants). Each of the means of transport (restaurant) was equipped with the detector spotting MTS subscriber once he or she was in its diaposon. Once a person was getting inside or was just passing by any of our vehicles (restaurants), he/she got a text from MTS: “Welcome to London! Do not worry about the Roaming costs, the charge for the Internet abroad is the same as at Home!” Read Less
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