In early 2015 we were invited to pitch for the UNHCR Refugee Day ’15 social campaign, aimed to raise funds for the over 50 million refugees and displaced person who lost their home.

We came up with the idea of showing the contrast between “our” home and “their” home, along with the provocative claim “Home Sweet Home”.

We produced posters, adverts, banners, press releases for the most famous newspapers and magazines in Italy, digital contents for social media and portals, a radio and TV commercial featuring the Italian celebrity Claudio Amendola.

According to UNHCR, the campaign was very successful and exceeded the expectations, it also increased their recognition and visibility as the agency mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide.

Production Company: Watermelon

Creative Director: Francesco Buono

Direction + Art Direction: Carlo De Agostini

Director of Photography: Josef Ruffoni

Music and Sound Effects: Jan Sutti

Graphic Design: Cesare Livio

Motion Design: Simone Giorgetta

Executive Producer: Barbara Bongetta

Location courtesy of RT Studio