The Populace logo has a strong tie to Nature. It features a crest, with the Golden Mean - a symbol of mathematics in nature - built in. It also wears a pair of antlers on top, to connote the idea of the vast natural resources and wildlife we have in the West Coast. The forks and knifes are to symbolize the dining service it provides. The design is an line-art minimalist logo with Avenir as the main typeface.