Whether content is...
Touting the superiority of a brand-new scanner
Translating legal language into an EEO manual and video for managers at a leading US supermarket chain
Introducing a new training system for one of Europe’s top salon product corporations
Or crafting a style-guide for media information output by a worldwide music manufacturing and distribution company...
I simply love to make technical information accessible, usable, memorable, and exciting. I’ve even been enlisted to clean up the methodology chapter in a thesis for a PhD candidate.
For the last six years, the October issue of Worship Leader magazine has meant distilling down product information on everything from software, hardware, Bibles, books, cameras, screens, projectors, instruments, sound equipment, apps, music, blogs into bite-size morsels that inform and invite further exploration. I love the challenge of saying big things in a small space and jumping in to edit, rewrite and direct copy when content is muddled or misperceived. CLARITY!
SELECT CLIENT LIST
Isuzu - Product intro speech
Marspring - Consumer advertizing
Pacific Image (Scanner) - Product intro, branding, publicity, marketing, promotion, advertising...
Stater Bros. Markets - Management training manual & video: "EEO Is Good Business"
Warner Bros. Records - Style guide for Media Information Services/Worldwide Communications
Nissan- Product intro speech
Schwarzkopf - Training manual & Videos: "The Framing System"
Happy Box! - Product intro
