OPPORTUNITY
In a category increasingly driven by value, Creative Gourmet had the opportunity to reposition themselves to reflect their brand name, offering shoppers inspiration and convenience.
SOLUTION
The brand's new positioning - ‘Open for Inspiration’ and artistic execution was designed to motivate and inspire consumers to 'get creative' with new ways of using frozen berries. The packaging also drives a direct link to the brand's digital space where consumers can find an innovative bank of recipes and ideas for using Creative Gourmet berries.
SCOPE
Brand Strategy
Brand Identity
Packaging Design
Brand Writing & Communications
Bespoke Illustration
Point-of-Sale
Brand Identity
Packaging Design
Brand Writing & Communications
Bespoke Illustration
Point-of-Sale
