Fitness Application Exercise
We began by taking stock of Under Armour's current applications, exploring their functionality and features. Since a large portion of the userbase for our new application would be existing Under Armour app users, we wanted to make sure the transition wouldn't be jarring, and that we wouldn't be removing familiar features by not bringing them to our 2.0 application. 

We also performed a competitive analysis of other companies' applications that occupied a similar design space, such as Fitbit and MyFitnessHelper. We compared and contrasted how data was presented to the user, what data was presented to the user, and what specific use cases the applications seemed designed for.
We came up with the idea of preset user profiles as a compromise between customization and automation. Different users wanted to track different sets of data, but all of them wanted the application to be as automatic as possible. By having preset profiles we allow users to skip the time-consuming process of customizing their data input while still getting exactly what they need out of the product. 
Fitness Application Exercise
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Fitness Application Exercise

A practice assignment for the General Assembly User Experience Immersive, our team was assigned to design a fitness tracker application to replac Read More
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