Reusable package design concept
We decided on the following goals for the project:
1. On brand - create packaging that looks sporty and energetic while staying sexy and feminine.
2. Cost effective - attention to materials, space consumption, complexity, etc.
3. Environmentally friendly - package designs that can be reusable and fit into the target's sporty lifestyle.
4. Sweet looking design - packaging that a woman would want to be seen with when she carries it out of the store.
Behind the Scenes on the VSX Package Design Project
It started with research, research, research: we learned about the brand, the competition, the target audience and their daily lives, current trends in color and design, reusability in package design, environmentally friendly materials, package design storage and construction, etc.
Then we went to the drawing board.