Leader fashion catalogue
The Leader fashion catalogue brief was to make a more elegant layout to aim a sell growth among the middle-class consumer, considering that Leader is a wide retail store on the cloth market targeting a middle-to-low classes.
They wanted to adjust their brand positioning to be noticed as the retail store were you can find also fashion, trendy clothes for less expense. We achieved the goal by using more space, even an entire page for just one product. In the overall, putting less products for each page, comparing to the previous catalogues.
