Wizarts Art Therapy School---University Thesis Campaign Design
This is my university thesis project that was developed with intense quantitaive and qualitative research about Art therapy and its benifits to Special Children. The campaign is a part of hypothetical campign idea for an art therapy school by the name of "Wizarts'. The word "Wizarts" is derived from two concepts Wizard (the magician) and Wise Arts, this is because the art therapists are like magicans to special children as they help them learn through art.
The concept of logo and other art work is designed keeping in consideration the art work produced by special children. The hand is used as a basic symbol as most special children paint using thier hand instead of brush. The spiral shows a kind of disability or lack in self expression. The hand also symbolizes that special children need your motivation and support. Other themes are based on toys and colors, making further concepts of art therapy. The color scheme is soft yet viberant keeping the corporate yet school theme.
The art work shown in these creatives are the orignal paintings and art work by children suffering from mental and physical illnesses such as learning disorders, autisim, audio/visual impairment and physical disabilities.