Elastic Creative Ident
I created this promotional ident in response a brief set by Edinburgh based design consultancy Elastic Creative. The aim was to exhibit their company as one that was flexible and in keeping with their name.

An anagram of 'Elastic Creative' is 'cat' ace silver tie' which visually represented through a shape that morphs into these objects. On completion of the project, this video was awarded the prize as winner and displayed on Elastic Creative's