Client: DBS
The Brief:
To relaunch DBS Black Card in a crowded credit card market full of generic perks and multiples of rewards points.
To relaunch DBS Black Card in a crowded credit card market full of generic perks and multiples of rewards points.
The idea:
Mark our territory with a distinct benefit. The 'after-dark perks' and a bold promise 'Own the night'.
Mark our territory with a distinct benefit. The 'after-dark perks' and a bold promise 'Own the night'.
Event at KPO bar
AD: Geraldine Tan | CW: Chris Lim
