A local favorite in St. Petersburg, Mad Hatters is a tea and hookah bar with the vibes to back it. Movie nights, videgame competitions, costume contests and others events are held weekly in a space full of couches, lounge chairs, books, board games, smoke and intrigue. Their menu, however, did not stand up to the well orchestrated environment. I re-designed it basedon their existing branding of tattoo illustrations, black lights, psychedelic paintings and neon colors.
The new menu is easy to read, with quirky bits of copy that mirror the experience of the bar.