A local favorite in St. Petersburg, Mad Hatters is a tea and hookah bar with the vibes to back it. Movie nights, videgame competitions, costume contests and others events are held weekly in a space full of couches, lounge chairs, books, board games, smoke and intrigue. Their menu, however, did not stand up to the well orchestrated environment. I re-designed it basedon their existing branding of tattoo illustrations, black lights, psychedelic paintings and neon colors.