Branding project for a fictional indoor pool bar in NYC. The bar is for paying members only, but anyone can become a member. They strive to be a safe and friendly place where New Yorkers can warm up in winter, or cool off in the summer heat. I've used nautical flags as graphic elements. Both because of the obvious marine theme, and because they're international and easily recognizable. They stand for safety and communication, just like the Swim Club.
The flags all have different meanings, and I've applied them to suitable design elements. For example, the one on the business card means "I wish to communicate with you". The one on the menu and the straws mean "I require assistance". Just wave one in the air and a waiter will assist you!