We were taking on three typical scenarios everyone knows and can rely on.
We were thinking about the act of Problem Solving if everything else fails. People are getting very creative in using Kleenex, if they don´t have the right tool. (Pushup / Paper / Toiletpaper)
What do you use it for?
We want to connect with the people to be part of the brand and make them to feel part of a community while building brand trust and interaction.
Look and Feel:
The Look and Feel is fresh, young and exciting, quirky, fun and relating with a good sense of humour
Target:
Young people, especially young woman that can rely on these situations
Youtube:
The Video will be really great to use on Youtube, as they have this function to make interactive Buttons. I could say: What do you use it for? Share your opinion below and Sign up for our Channel or Share your opinion on our Facebook Site.
1.
I decided not to go with the exact linear storyboard, as it wasn´t telling the story quick and efficient enough. I found a way to have all the essential scenes to tell the story with faster cuts without adding the confusing scenes we wanted to include to have a better flowing story like: - opening door, drinking coffee, going to toilet, red girl in scene 2, black girl in scene 3,.. I found out it is working even better without those scenes.
2.
I added the scene with the Lipstick to have the information included that she´s getting ready. I am the opinion it is a bit confusing when she suddenly changes from bra to dress.
3.
In the Coffescene I needed to be cautious as in the one shot, as the props were slightly at the wrong spot - spoon is in the oposite position, sugar moved.
4.
Light added as there is a lot of shadow in her face. 4 different light Effects and Color Correction added to give it more room and fit the mood in scene 2 / 5 / 6. We want a warm, welcoming and sunny, light tone with less green.
5.
Tissue last scene on reverse, as the other scenes were to wide and it was hard to focus on the tissue. I also needed to be cautious not to have any jumpcuts, as the scenes are pretty similar.
6.
Logo - make it more readable
