The Heart of Texas Wine and Food Festival, also known as WineFest, is the major fundraiser of the Humane Society of Central Texas for its community services, life-saving programs and day-to-day shelter operations.

 

 

I was a 3 time volunteer with Humane Society of Central Texas (HSCT). Worked closely with HSCT committee chairmen to create campaigns to attract guest to the Wine and Food Festival.

 

The objective was to recreate the image of the event to attract more guest and vendors.

The icon highlights:

-the yearly location at Indian Spring Park

-right off the corner of down town Waco

-the numerous vendor tents

-pet friendly and encouraged event

-although there are food vendors it is larger focus on wines from all over Texas.