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Cordaid Microkrediet: Cordeals

Odin Saillé
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This is a project I worked on at Boondoggle Amsterdam. The briefing read: Come up with a new way of effective fundraising that will launch Cordaid Microkrediet. We literally wanted to put the 'fun' back in fundraising: Offering fun deals in exchange for your donation. The deals are unlocked once we reach enough donators or the proper sum of money. The case video below should explain everything. Sorry for the English viewers, it's in Dutch. Sorry for the Dutch viewers because the voice is horrific.
cordeals Cordaid micro credit microkrediet tattoo henk schiffmacher
I presented this campaign at the 2011 SPIN AWARDS and won the award. Which is always great!
cordeals Cordaid micro credit microkrediet tattoo henk schiffmacher
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Cordaid Microkrediet: Cordeals
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Odin Saillé's profile

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Odin Saillé's profile
Amsterdam, Netherlands

Cordaid Microkrediet: Cordeals

Cordeals are really fun deals. The amount you pay for those deals is being used to help out start ups in third world countries.

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