A peculiar feature of new corporate style is agility. The identity adapts to every line of Association’s activity, to every segment of out-of-home market, to every medium and to every event.

We took the idea of creating new objects from the font elements as the base for the identity. Letters were modified in order to turn into the symbols to mark 4 lines of Association’s activity: Outdoor, Indoor, Transit, Ambient.

The signs identify information on each activity itself and at the same time they work as style-forming elements in patterns. The style’s dynamics was fully developed on the annual festival, held by IN+OUT .

 

Creative team:

Idea: Natalia Medvedeva
Creative director: Alexandr Suvorov

Art Director: Irina Shmidt
Designer: Artem Lukichev
Project Managers: Anna Dokunina, Alexandr Petrosyan