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    About

    Banner campaign for Best Buy's 2011 Holiday sales season.
    Published:
Challenge
With a tough economic year, retailers including Best Buy were looking for a strong finish to the year with their holiday sales.

Razorfish was tasked with concepting and creation of a monumental banner campaign to support their holiday and Christmas shopping season.


Results
With in excess of 500+ unique units and nary a lost media placement  - the campaign could be called successful on that alone.

That is, until you account for the doubling of website purchases directly attributed to traffic gained via the banner units created by Razorfish's team. Universally lauded as the most successful seasonal campaign to date across any Best Buy effort.