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    A logo proposal for a small IT consultant emphasizing color for mood and local connections.
This logo was developed for a net-aquaintance who wanted a logo that reflected the peacemaking and peace-finding result of computer networking that ultimately … works. The client wanted a logo that not only reflected this but showed a strong connection to the local (Oregon) area. This was accomplished with an obvious Oregon geographical reference (Mount Hood), the green color associated with Oregon's forest, and making the "f" into a waterfall inspired by Multnomah Falls.

Due to apparent changes in the client's strategy, the logo has not been used, but the process was the typical, robust refine-and feedback cycle that produces strong logos.