What is it?
We invited Zac Brown Band fans, via social media, to submit a video showing what the word 'homegrown' means to them for a chance to be included in the video. From over 1,000 submissions we created a UGC music video for fans! 'Thanks to our fans for showing us a little piece of home. This is your homegrown video.'

Details:
Client: Sony Music Belgium
Date: 5th June 2015
 
Link:
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Homegrown - Fan Video
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Published:

Homegrown - Fan Video

A music video for Zac Brown made up of over 1,000 of their fans submissions of what the word 'homegrown' means to them.
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37
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Published:

Creative Fields