Gold store level grand opening at Westfield Stratford. We utilised the ATL campaign which focused on TK Maxx's unique customers. The Me.By Me campaign puts consumers at the heart of TK Maxx so we elevated this concept by creating bespoke photo opportunities which enabled customers to pick their unique look as well as textures and backgrounds. TK Maxx customers not only walked away with their snap but also beamed their picture onto all digital advertising screens across Westfield turning them into the store opening advertising