KINGFISHER BAY
Background
Located on Fraser Island, Kingfisher Bay is an ecotourism resort that offers a peaceful escape amongst a tropical Queensland rainforest. Providing an optimum balance between adventure and relaxation, Kingfisher Bay is the ultimate dream destination.
Located on Fraser Island, Kingfisher Bay is an ecotourism resort that offers a peaceful escape amongst a tropical Queensland rainforest. Providing an optimum balance between adventure and relaxation, Kingfisher Bay is the ultimate dream destination.
Brief
Develop a brochure as part of a brand revision for Kingfisher Bay Resort
Communicate to a primary audience of couples, aged 40-65 and to a secondary audience of 25-35 year old honeymooners
Through photographic treatment applied to the supplied images, highlight the exclusive and secluded nature of Kingfisher Bay Resort.
Communicate to a primary audience of couples, aged 40-65 and to a secondary audience of 25-35 year old honeymooners
Through photographic treatment applied to the supplied images, highlight the exclusive and secluded nature of Kingfisher Bay Resort.
Concept: The Ultimate Dream Destination
Fraser Island is truly one of the most beautiful destinations in Australia. Unlike many tourist destinations, what you see is what you get; there are no cover ups. This idea was visually demonstrated on the front cover through the implication of a die cut window. It reveals a soft, blue watercolour support graphic, which visually represents the view of Fraser’s pristine waters, from an aeroplane.
Fraser Island is truly one of the most beautiful destinations in Australia. Unlike many tourist destinations, what you see is what you get; there are no cover ups. This idea was visually demonstrated on the front cover through the implication of a die cut window. It reveals a soft, blue watercolour support graphic, which visually represents the view of Fraser’s pristine waters, from an aeroplane.
PRINT DESIGN
