Portfolio

Graphic Design 2
The Assignment was to research a typographer, write a paper and design a poster. The poster is an ad for the event welcoming the typographer. My assigned typographer was Lucas de Groot a Dutch type designer famous for Thesis. The task was to create a poster based on an idea for his lecture that is inspired by his work. I fell inlove with a font named Jesus Loves you all, and I later learned that this font was born out of an obsession with his most succesful font Thesis. And so I named the event "Obsession turned inspiration".

Client: Dar Al Arkan real estate development
Project: Tilal a new real estate project was giving home owners the option to design the home as they please.
Agency: MEMAC Ogilvy Riyadh
Concept and design: Nourah Alammary
Copywriter: Mustafa Hour
Creative director: Ahmad Nazzal

Headline translation: A space to design as you wish

Client: Al Rajhi Bank

Project: Car Loans

Agency: MEMAC Ogilvy Riyadh

Concept: Nourah Alammary

Design: Jeri De Guzman

Creative director: Ahmad Nazzal

Headline translation: Paving your road

Client: Al Rajhi Bank
Project: Prepaid visa card design
Agency: MEMAC Ogilvy Riyadh
Design: Nourah Alammary
Creative director: Ahmad Nazzal

Client: Al Rajhi Bank

Project: create teasers and relaunch the corporate campaign

Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary

Copywriter: Rania Halawi

Creative director: Rasha Shihabe

Copy translation: For you we brought the moon closer

Copy translation: With 547 branches to reach you wherever you are

Copy translation: For you we expanded the ocean

Copy translation: With more than a million users swimming in our ocean of online services

Copy translation: For you we cultivated the desert

Copy translation: With 2500 ATM machines to harvest your fortune

Client: Al Rajhi Bank

Project: Female Home, Auto and personal loans

Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary

Copywriter: Rania Halawi

Creative director: Rasha Shihabe

Headline translation: Complete your life with confident steps

Headline translation: A car insurance that fortifies your path

Headline translation: A home insurance that flourishes your dreams

Headline translation: A personal insurance that colors your ambition

Client: Tawuniya Insurance
Project: Sanad, auto insurance and now with S.R 50 coverage against floods and hail storms
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Copywriter: Rania Halawi
Creative director: Rasha Shihabe

Client: Tawuniya Insurance

Project: Announcing the hours of the claims offices in Jeddah after a flood

Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary

Creative director: Charbel Nasser

Headline translation: People will not fail if they cooperate

Description:
In a time when people were still vulnerable after the second flood, we wanted Tawuniya to be supportive and sensitive to their situation. So we decided to go with a strong statement with no visuals.

Client: Tawuniya Insurance

Project: Internal poster inviting employees to contribute in the internal survey

Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary

Creative director: Charbel Nasser

Headline translation: Voice your opinion

Client: Tawuniya Insurance
Project: Career Day Booth
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Feras Shoujah

Description:
This was the booth design requested by the client as they were one of the event sponsors. The client had three requests: share the company's accomplishments, include a testimonial from current employees and have a section for the applicants. The booth is curved, and the designs below had the orange line (time line) that was the constant in the design as time is. The concept was basically; we are the past (which includes Tawuniya's accomplishments), we are the present (quotes from the current employees) and you are the future (this section is where the candidate would give in his CV and then we would take a picture and place it on the line). So the students went through a journey when walking through the booth.

Client: Tawuniya Insurance
Project: Internal e-mailer during Hajj (Muslim yearly pilgrimage) season
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Serge Zahar

Description:
This e-mailer was sent internally to educate the non-Muslims in the office about Hajj .

Client: Tawuniya Insurance
Project: Event poster (Home insurance against fire, theft and floods)
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Serge Zahar

Client: NAS Air

Project: New flights to Sudan

Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary

Creative director: Mehdi Alalj

Headline translation: From the 1st of may 2010, fly from Khartoum to Jeddah or Riyadh

Client: NAS Air

Project: New flights to Sudan

Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary

Creative director: Mehdi Alalj

Headline translation: We've decorated our flights with a flight to Sudan

Client: NAS Air

Project: New flights to Cochin

Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary

Creative director: Mehdi Alalj

Client: Munajem - Doux Chicken

Project: Sayidaty magazine insert (women's magazine)

Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary

Creative director: Mehdi Alalj

Headline translation: Yes! I am french and 100% Halal,

The latest investigation: Doux chicken's innocence from hormones

What's your secret? Doux chicken talks about her health

Client: Munajem - Doux Chicken

Project: Sayidaty magazine insert (women's magazine)

Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary

Creative director: Mehdi Alalj

Headline translation: 100% Halal, 50% Spoiled life, 50% organic corn

Client: Saudi Telecom company
Project: National day ad
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Charbel Nasser

Headline translation: Wishing Saudi more prosperity

Description: On this special day, STC changes its colors for Saudi.

Client: Saudi Telecom company - Business Unit
Project: 800 Toll free number
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Serge Zahar

Headline translation: 800 Toll free number to serve your customers around the c

Client: Saudi Telecom company - internal communication
Project: Employees sales incentive campaign
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Charbel Nasser

Headline translation: Are you up for the challenge?

Client: Saudi Telecom company - internal communication
Project: Call center employees incentive campaign
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Charbel Nasser

Headline translation: You are the hero of the moment

Client: Saudi Telecom company - internal communication
Project: Employees sales incentive campaign
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Charbel Nasser

Description:
There were several stories created for this campaign, each using a product that solves the customer's problem. In this one the customer didn't want to leave his home for fear of being disconnected from the internet. Hearing his scream of horror while being dragged out of his home, the STC hero comes to the rescue and suggests the Quick net dongle.

Client: Saudi Telecom company
Project: Facebook profile picture
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Charbel Nasser

Client: Saudi Telecom company
Project: M3com portal now open to land line users
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Serge Zahar

Headline translation: Register now!

Client: Saudi Telecom company - Saleco division
Project: Charge your phone credit with the new machine
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Mehdi Alalj

Headline translation: Electronic recharge as light as a feather

Client: Saudi Telecom company
Project: New internet speed
Agency: Leo Burnett Riyadh
Concept and animation: Nourah Alammary
Creative director: Charbel Nasser

Description:
Prepare your family for the new internet speed, because just like athletes practice for the Olympics you need to train for the new speed.

Client: Saudi Telecom company
Project: Invision Ramadan promotion
Agency: Leo Burnett Riyadh
Concept: Nourah Alammary
Copywriter: Rana Raslan
Creative director: Serge Zahar

Description:
In the holy month of Ramadan, it has become a custom to watch drama series during the 30 days. Invision from STC were offering their new subscribers the chance to watch complete series before everyone else. In this direction the hero is also the spoiler and the invision customer who has seen everything already.

Client: Saudi Telecom company
Project: X Band Premium
Agency: Leo Burnett Riyadh
Concept: Nourah Alammary, Feras Shoujah, Abishek Kataria
Copywriter: Rania Halawi
Creative director: Serge Zahar

Description:
X Band premium is a bundle from STC that provides: land line, internet, IPTV and mobile internet. The offer targeted families. So we created a family that used each service based on their character. The father is talkative so he enjoys the free land line calls, the mother is up to date so she used broadband at home, the twins look alike but argue about everything except for IPTV, and their eldest son is always out so he uses mobile internet.

Client: Saudi Telecom company
Project: Virals for Invision IPTV from STC
Agency: Leo Burnett Riyadh
Concept: Nourah Alammary
Copywriter: Rania Halawi
Creative director: Charbel Nasser

Description:
The insight was that Saudis spend most of their free time going from one home to the next. With Invision, IPTV from STC, now your home is really your outing. So we see different types of people getting ready to go out only to...

Super: What brought them back home?
Invision coming soon

Client: Pain D'or (Restaurant and chocolatier)
Project: Dining menu
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Charbel Nasser

Client: Pain D'or (Restaurant and chocolatier)
Project: Chocolate menu
Agency: Leo Burnett Riyadh
Concept and design: Nourah Alammary
Creative director: Charbel Nasser

Cover

Inside spread

Client: American Express Saudi Arabia
Project: Interactive DM for Corporate clients
Agency: MEMAC Ogilvy
Concept and design: Nourah Alammary
Creative director: Ahmad Nazzal

Client: TAQA (energy and manufacturing company)
Project: Pitch on the 2007 Annual report
Agency: MEMAC Ogilvy
Concept, design and copywriting: Nourah Alammary
Creative director: Ahmad Nazzal

Description:

The positioning was "Inspired by nature". TAQA comprises several divisions such as drilling, surveying and marine works. To keep the single minded nature message, every division is inspired by a natural phenomenon. So every department divider has a line connecting it to nature.

Cover

Line: Sun's force to start a new inspires us to persevere and grow.

Line: Water's force to change rock inspires us to dig deeper.

Line: Wind's force to unveil the truth inspires us to search for more.

Line: Tide's force to renew the ocean inspires us to maintain our facilities.

Line: Fire's force to Melt raw metal inspires us to manipulate it.

Line: Rain's force to clear the surface inspires us to explore the possibilities.

Line: The elements 's force to nurture wheat inspires us to harvest our efforts.

Client: Al Hoshan Group
Project: Tala Agriculture
Concept and design: Nourah Alammary

Description: The logo was inspired by its Arabic name which translates to the palm's offspring.

Client: Iteach
Project: Logo
Concept and design: Nourah Alammary

Description: This company offers private home tutoring in Lebanon.

Client: SITC Saudi integrated telecom
Project: New name and logo
Agency: Memac Ogilvy
Concept and design: Nourah Alammary

Creative director: Ahmad Nazzal

Description: The new name was chosen to give the consumer the perception of SITC always being on. ON new trends, ON with newest innovations and ON for the consumer.

Client: Al Rajhi Investment Group
Project: New name and logo
Agency: Memac Ogilvy
Concept and design: Nourah Alammary

Creative director: Ahmad Nazzal

Description: The word Nawaa translates to nucleus, to be the core of your investments and grow. The one source and growth is reflected in the typography, where the two languages start from one point and expand.