We were approached by Comax, a leader in the field of Retail Business Solutions, to create a new brand identity system for the company's product.
It was a classic high-tech challenge: to convey technology to people who don't really understand it, yet still need the products it supplies. Our main objective was to demonstrate through visuals how simple and effective it is to work with the tools Comax created. We chose to designate one color (green / blue / gold / black) for each product package the company offers. The selected color was assigned to each of the product package name, accompanied by a set of friendly original icons.
It was a classic high-tech challenge: to convey technology to people who don't really understand it, yet still need the products it supplies. Our main objective was to demonstrate through visuals how simple and effective it is to work with the tools Comax created. We chose to designate one color (green / blue / gold / black) for each product package the company offers. The selected color was assigned to each of the product package name, accompanied by a set of friendly original icons.
