Joana Wirachman is a real estate consultant, working in Portimão, Portugal. She speaks german, portuguese and english fluently and have anchored the international legitimacy of her works in markets such as China, Sweden, Norway, Russia, Germany, Austria and Switzerland.

She’s a great professional, very passionate about her work, however she still didn’t have a personal logo and identity that reflected her personality and philosophy when introduces herself to clients.

I created something that shows Joana’s values, involving a practical, memorable and timeless circular logo. This shape was considered by our ancestors like the most enigmatic form of all, considered perfect. Joana’s work is also remarkable, so this shape represents it in a subtle way. To stand out her personality, the identity has two main colours: blue and white. The first is her favourite color which reminds her the sea. Also symbolizes openness and intelligence.

Art director & Designer: Catarina Menezes

Date: April 2015  Client: Joana Wirachman