The World Health Organisation wanted to bring awareness to three of the biggest killers in our world; HIV, Tuberculosis and Malaria. Even in modern times, these three illnesses are still killing hundreds if not thousands every year. To help the World Health Organisation, educating the populus about the dangers and prevention methods was key. As HIV and AIDS are still stigmitised as an illness just amongst gays and is often brushed over in Sexual Education classes, making people aware that HIV is still very relevent to all was essential.
Addressing rumours and myths from countries across the world was the starting point, not just taking ones related to HIV but Old Wives' Tales to strengthen the bond between how nonscenesical these myths are.
As HIV and AIDS are on the rise again amongst the younger generations, this was the target auidence group for all the media and interaction. Making posters what people could interact with that would then lead to the educational videos, was our way of creating a viral compaign of sorts, hoping that they would be spread around social media and reaching more people.
As well as this, we wanted to create a scheme that could be sent out to schools, scouts, guides and villages without access to modern technology that would educated those groups. Free condoms and key rings are all the rage amongst other STI tests, so we used this knowledge to make the HIV Safe Sex Boxes appeal to this auidence as well.
As well as posters and educational videos, there is also a website containing an Are You Positive quiz. The idea of Are You Positive came from a double meaning or assosiation, as well as relating to whether someone is HIV positive or negative, it is also a use of clarification, whether you are positive you know the right answer or what you know is true or not.
