Sydney's Health Market is a really quaint little organic grocery store in Moorhead Minnesota. I've really grown to fall in love with the place in my years living in town. They are one of the only places in town that gets produce direct from the farmers. So I decided that I wanted to give them a makeover. I wanted to give them a look that expresses their love for the local farmers and vendors in the community.
I wanted to keep the logo simple and clean, but at the same time reflect the homey feeling you get when you walk into the store. I also wanted to stay away from a typical "eco" style theme or color scheme.
Their website is something that is in some major need of TLC. The existing design is not mobile responsive, and the inventory on the site is not kept up to date. My goal for the website design was to keep the content the star of the show. They have a lot of information to offer to the public, and people from all over the midwest locate their site from google searches. So I thought that showcasing their most important categories on the home page would make things much easier for the user to get the information they really need.
These are proposed designs for rebranding and website development. The designs have not been implemented ( But who knows, maybe it will be in the future ).
