BRIEF
In 2013 Akademos asked me to redesign the Course Search and Shopping Cart sections of TextbookX to appeal to students using mobile devices. I also conducted user research to define the project’s goals and tested the new site with students to validate the design before handoff to the development team.
Before the redesign many students were purchasing the wrong materials for their courses because they started using using TextbookX by searching for a book. Instead, Akademos wanted students to find their courses first and then see a list of required materials so they could be sure to add the right ones to their shopping cart.
AUDIENCE
College Students purchasing textbooks
SOLUTION: Help students find their courses first.
I did two things to help students shift from searching for books to searching for courses. First, I downplayed search tools on TextbookX by pushing them into the background. Second, I designed better course search tools and made them prominent in the new design which made them an obvious first step.
RESULT: 4X Sales Growth on mobile.
After the new design launched in 2014, almost 90% of all students surveyed rated the new TextbookX both “Easy to Use” and a “Good Online Shopping Experience.” In addition, TextbookX sales from mobile devices grew 4x in 2014 versus 2013.
ROLE: Design Lead
User Experience Design, Information Architecture, Data Visualization, Graphic Design
http://citycolleges.textbookx.com/institutional/index.php
In 2013 Akademos asked me to redesign the Course Search and Shopping Cart sections of TextbookX to appeal to students using mobile devices. I also conducted user research to define the project’s goals and tested the new site with students to validate the design before handoff to the development team.
Before the redesign many students were purchasing the wrong materials for their courses because they started using using TextbookX by searching for a book. Instead, Akademos wanted students to find their courses first and then see a list of required materials so they could be sure to add the right ones to their shopping cart.
AUDIENCE
College Students purchasing textbooks
SOLUTION: Help students find their courses first.
I did two things to help students shift from searching for books to searching for courses. First, I downplayed search tools on TextbookX by pushing them into the background. Second, I designed better course search tools and made them prominent in the new design which made them an obvious first step.
RESULT: 4X Sales Growth on mobile.
After the new design launched in 2014, almost 90% of all students surveyed rated the new TextbookX both “Easy to Use” and a “Good Online Shopping Experience.” In addition, TextbookX sales from mobile devices grew 4x in 2014 versus 2013.
ROLE: Design Lead
User Experience Design, Information Architecture, Data Visualization, Graphic Design
http://citycolleges.textbookx.com/institutional/index.php
Client: Akademos
