With the great NRS branding visuals established. It is time reach the heart of the western world. The great and up-incoming rodeo competitors.

 

The easiest and best reference to what a cowboy is, is the one competing in the rodeo. Not cause they are in the spotlight or famous, but because those are true cowboys who manage their land, work their cattle and steers, and provide for their families and lifestyle. Capture ‘the cowboy’ the rest will follow.

 

This campaign celebrates the passion and tradition of the everyday true cowboy. NRS understands the dedication and determination it takes to make a living in this lifestyle and we support hard work. 

 

Each piece showcases them doing what they love to drive memories and senses reminding them “this is your time” to live western to the fullest. These stories, images and experience are something that NRS and their customer can connect on because they have lived it.

 

Cowboys were once considered just men who needed a job and finding a way to just get by. Western culture has very much changed. The “wild west” is mostly fiction tales of recklessness and gunslinging heroics. The true western is something very much real. Cowboys are skilled professionals who are respected beyond the dirt arenas, open lands, and united in higher standards.

 

Objective: To highlight the true cowboy and values while targeting signature cowboy attire.