Facebook, twitter, and Foursquare presences for a range of different brands
Facebook groups and pages
I've produced Facebook pages, groups and events for a range of clients and my own projects, including club nights, DJs, technical programming books, and more. I find it important that the correct medium is used, and used properly - it's important to select if a presence needs a page, a group or an event, and that they are well publicised, though advertising mediums, word of mouth, or even by providing further links and details, such as connecting using Likes and photo tagging.
In the case of one project, Republic club night (more details of which you can see here), I created a Foursquare place, so that visitors to the club could check in, and deals could be offered to regular check-ins. This helped provide a constant presence in the mind of visitors to the club, as well as an element of competition to the presence.
Another use of social media to increase awareness - I created a YouTube account for the club night, and compiled a playlist of videos from bands whose music was to be played there. We promoted this on Facebook and Twitter as a 'warm-up' mix - for people to listen to before they went to the club, and get in the mood for the evening. It also provided an excellent way of getting people to listen to the music before they went, making sure the dance floor would be full on the night.
All of the social media presence relied on a central website as a hub for information about each project. Above you can see thumbnails of the Republic club night website (full project details here) and the Java Developer website (full project details here). Both websites were created by me, and utilised up-to-date techniques, such as HTML5 font-face, Wordpress blog frameworks, and more, as well as cutting-edge design.