Lorenzo Miglietta's profile

Personal Brand Identity — Lorenzo Miglietta (2016/2019)


Rebranding myself
From the very first moment I started studying Graphic Design, I am convinced that a logo, for a designer, must represent his personal story.

As the designer grows, improves, learns and changes, so must his logo.

That's why this brand is a complete evolution and upgrade of the first one I made as soon as I started my Graphic Design studies back in 2014.

That logo no longer represented me. I saw it as a closed box around my creativity.

So... Why not step out of that box? Why not unleash my creativity?

This presentation is the story of how I did it. 

(revised in 2019)
And that's how my new identity was born.

From a closed box to an explosion of creative sparks.


Concept & Branding by Lorenzo Miglietta (I mean... of course!)

Personal Brand Identity — Lorenzo Miglietta (2016/2019)


Personal Brand Identity — Lorenzo Miglietta (2016/2019)

Hi! This is my brand new brand! Enjoy, appreaciate and share it if you like it! Thanks